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Most people invest.
Very few have a strategy.

Start investing in globally diversified portfolios designed for working professionals who want structure, not guesswork.

No stock picking. No market timing. Just structured investing.

Young professional using the RuDo wealth advisory app
FSRA Regulated
SIPC Protected
Withdraw Anytime
AED 2KMin. to invest
AED 5/moTo start
See your future

What could your SIP become?

Adjust your inputs and see how consistency, step-ups, and compounding turn discipline into real wealth.

Monthly SIP
AED 500AED 30,000
Annual step-up5%/yr
0%15%
Expected return10%p.a.
6%14%
Investment period20 yrs
5 yrs30 yrs

For illustration only. Past performance does not guarantee future results.

Financial Freedom Gap

How many years away is your freedom?

Most professionals assume they are on track. The reality? The average NRI professional is 8 years behind where they need to be. The gap between when you want financial freedom and when you can actually afford it is your Freedom Gap.

3 minutes. One number. A clear plan to close the gap before it costs you another year.

3 min

to complete

Gap

in years revealed

SIP

action plan

Free

no card needed

RuDo

YOUR FINANCIAL FREEDOM GAP

0YEARS BEHIND

25-year-old in Dubai

Target Freedom Age45
Realistic Freedom Age57
Monthly SIP NeededAED 14,400
Takes 3 minutes. Completely free.
The cost of waiting

Every year you wait costs you more than you think.

Select your age and see exactly what waiting has already cost you.

By not starting at 25, you missed out on

AED 5.43M

in compounding gains by age 50

If started at 25AED 9.42M
Start now at 32AED 3.99M

You can still build AED 3.99M with just AED 5,000/mo + 5% annual step-up.

You cannot get back the years already lost. But today is the youngest you will ever be.

Assumes AED 5,000/month SIP, 5% annual step-up, 10% returns, retire at 50. For illustration only.

What a plan could look like

Same income. Same city. Very different outcomes.

See what professionals like you could build with a structured investment plan and consistent step-ups.

Illustrative projections based on assumed 10% annual returns with step-up SIP. Not actual client results. Individual outcomes vary.

How it works

From gap to growth in 4 steps

STEP 01

Discover your risk profile

Answer a few quick questions. We assess your risk appetite, time horizon, and financial goals to find your starting point.

STEP 02

Pick your portfolio path

Choose what fits you: a risk-based Smart Portfolio, a purpose-driven plan (retirement, education, wealth building), or a tactical strategy like Gold or Momentum.

STEP 03

Quick digital KYC

Verify your identity in minutes. No paperwork, no branch visits, no waiting.

STEP 04

Fund & grow on autopilot

Fund your account, set up your SIP, and let compounding do the work. We handle rebalancing, monitoring, and optimization.

No stock picking. No market timing. Just structured investing.

How RuDo Does Things Differently

The old way costs you time, money, and peace of mind. Here's a better path.

01

Market Panic

DIY

Fear-Driven Reactions

Market drops trigger panic. You sell low, buy high, lose money.

With RuDo

Expert-Led Decisions

We rebalance automatically. You stay on track, stress-free.

02

DIY Complexity

DIY

Endless Research

DIY means endless research, platform juggling, constant doubt.

With RuDo

Professional Management

We handle everything. Professional management, transparent pricing.

03

Hidden Costs

DIY

High Fees

Traditional advisors charge 1.5-2% annually. Hidden fees eat returns.

With RuDo

Transparent Pricing

AED 5 per month until AED 12,000. Then 0.50% of your combined portfolio per year.

04

Social Media Noise

DIY

FOMO & Hot Tips

Social media creates FOMO. Hot tips lead to mistakes.

With RuDo

Data-Driven Strategy

Data-driven portfolios built on decades of research.

Model Portfolios

Five strategies. One right for you.

Each portfolio is built with globally diversified ETFs, automatically rebalanced, and tailored to your risk profile and time horizon.

Five diversified investment portfolios

Balanced

Risk: Medium

Equal emphasis on growth and stability. Majority equity allocation with debt and gold as stabilizers for moderate risk tolerance.

Wealth building, 5-7 year horizon
Benchmark: AOR|6% USD
Equity 60%
Gold 15%
Debt 25%

AED 100K Growth Simulation

6% p.a.
Year 0Year 10

Final Value

AED 179.1K

Total Return

+79%

Diversification

1,000+ companies

Rebalancing

Automatic

Allocations shown are illustrative and may vary based on market conditions. Past performance does not guarantee future results. All portfolios are subject to market risk.

Professional Wealth Management. Radically Affordable.

Simple flat fee to get started. As your portfolio grows, fees adjust to 0.50% annually beyond AED 12,000.

RuDo Smart

Estimate Your Fee

AED
AED 2,000AED 10,000,000
AED 5,000
AED 12,000
AED 50,000
AED 100,000
Monthly costAED 20.83/mo

Your RuDo Smart Cost

AED 20.83/mo
Traditional Advisors
1.0% - 2.0%
+ hidden fees
RuDo Smart
0.50%
No hidden fees
You Save
up to 75%
on fees annually

Built on regulation. Powered by transparency.

FSRA-regulated in ADGM. SIPC-protected up to USD 500K. Your money stays segregated, secure and in your name. Always.

Our Approach

Built on evidence. Not opinions.

We combine factor investing with modern portfolio theory to deliver consistent, risk-adjusted returns. No stock-picking. No market timing. Just a disciplined, research-backed approach to growing your wealth.

5

Risk Factors

30+

Years of Research

0

Stock Picks

Evidence-based, research-driven investment approach

Data-Driven Allocation

Every portfolio decision is grounded in quantitative research and factor analysis, not market speculation or gut feelings.

Dynamic Rebalancing

Portfolios are continuously monitored and automatically rebalanced to maintain optimal risk-return alignment as markets move.

Goal-Based Construction

Allocation shifts based on how close you are to each goal. Near-term goals get protected; long-term goals stay growth-oriented.

Institutional-Grade Access

The same diversified, low-cost ETF strategies used by endowments and pension funds, now accessible starting at AED 2,000.

Goal Based Investing

Your goals have deadlines. Your portfolio should too.

Most platforms adjust risk by age. We adjust by goal proximity, protecting near term goals while maximising long term growth.

Goal based wealth planning visualization

How your allocation shifts by phase

Growth8+ yearsTransition3-7 yearsPreservation0-2 years
Equity
Bonds
Gold: fixed 10%

Gold stays at 10% across all phases. Equity reduces, bonds absorb the shift.

For illustration purposes only. Actual allocations may vary.

Your idle cash growing into wealth

Base APY

Variable rate, subject to change*

3.3*%
High-Yield Cash

Your idle cash deserves better.

Park your uninvested cash and earn a competitive yield while you decide your next move. No lock ins, no complexity, just your money working harder from day one.

No minimum balance required
Accrued daily, credited monthly
Withdraw anytime, no penalties

*APY is variable and subject to change based on market conditions.

Cross-border investing connecting India and global markets
IN

India

Nifty, Mid & Small

US

Global

S&P 500 & More

FI

Bonds

Govt & Corporate

India + Global

Your wealth crosses borders. So should your platform.

Most NRIs manage India and global investments separately, through different advisors, apps, and tax regimes. RuDo brings it all together. One platform. One strategy. Both markets.

One Platform, Two Markets

Invest in India and global markets from a single account. No juggling multiple apps or advisors.

Dual Regulation

FSRA-regulated in ADGM and SEBI-registered in India. Compliant access to both markets.

NRE/NRO Optimized

Route investments through the right accounts. Maximize repatriability and minimize tax friction.

DTAA Benefits

Leverage India-UAE tax treaties. Avoid double taxation on your cross-border investments.

Your future self will thank you. Or wonder why you waited.

Every month without a plan is a month of compounding you never get back. Start with AED 2,000 and 90 days free. No lock-ins. No hidden fees.